Poseidon Academy

Learn the music business
the way it actually works

No gatekeeping, no $5,000 “mentorship.” A real curriculum, a free blueprint, a reference library, and an app — built from the campaigns we run for our own artists.

Start the Masterclass — Free Get the Free Blueprint

Start here

Three ways to learn

Pick the one that matches how much time you have this week.

Flagship course

Music Marketing Masterclass

20 modules that walk a release from finished master to charting playlist — positioning, pitching, ads, release timing, and the long game after launch.

First 5 modules free · $197 for the full course

Free download

30-Day Marketing Blueprint

A day-by-day plan for the month around a release. No account, no course — just the calendar we hand artists on day one.

Free · PDF

Free app

Poseidon Academy App

Short lessons, a searchable glossary, and a release checklist that works offline. The music business in your pocket.

Free · iOS & Android

Free reference

Look it up, no signup

The library we keep open for every independent artist, course or not.

Resource Hub

60+ practical guides on marketing, playlisting, distribution, mixing and fan growth.

Music Business Glossary

Royalties, rights, publishing, deals — every term an indie artist trips over, in plain English.

Streaming Royalty Calculator

Enter your streams, see what each platform actually pays. No guessing.

Release Checklist

The full promotion checklist to run before, during and after a release.

Blog

New guides, breakdowns and industry notes as we publish them.

Would rather we ran it for you?

The Academy teaches you to do it yourself. Our artist division does the pitching, distribution and promotion on your behalf — placements start at $5.

See What We Do For Artists